Employment Billboard featured in the February edition of Recruitment International Magazine. Please read the following article and equally, you can see the printed article on page 48 of the February issue. The article reads:

PROMOTE YOUR WHOLE BUSINESS, NOT JUST ONE JOB

The recruitment industry operates on many different levels, both on and offline and this permits both the candidate and employer many different choices.

When a candidate is looking for local work, they may well be best suited to the regional press where local jobs are prevalent. However, when a candidate is looking for a career, their best choice may be to find the executive search and selection companies & employment firms that specialise in their own sector of choice or ability.

This avenue opens up a plethora of recruiters throughout the country who may well be best suited to the candidates needs. Candidates should not assume that just because a recruiter has a local office that they are the best recruiter to assist them in their career.

Equally, many recruiters have no geographical boundaries and as such, they frequently have roles in many areas outside of their own physical geography.

This is where the internet becomes so useful to candidates.

Online Job sites abound and this enables candidates to be selective about a specific role. There are however, other online opportunities becoming available that now enable recruiters to promote their whole business and not just one job. In this way, recruiters can highlight their whole business in a central online community so that candidates can more easily find the recruiter that can best help them, wherever that recruiter may be in the UK.

This type of positioning is commonplace in other markets. This means that recruiters ensure that the messages that are delivered to candidates are their own and are from their own website and in doing so; this helps the professional recruiter to build relationships not only for today’s placement, but for the ongoing career of the candidate.

This approach will assist recruiters in magnifying their own online visibility which is always a key requirement. For the candidate, their identification of those recruiters that can help them has just been made a lot easier. Career relationships can now be established with the right people for an ongoing period of time.

Paul Rutherford, founder of www.employmentbillboard.co.uk commented that this online community was much needed to build relationships and to promote the identity of recruiters and their chosen sectors in which they specialise. “Employment Billboard has just recently been established to provide such a role. Our aim is to be the online site that is dedicated to the recruitment industry where recruitment firms can be identified by the sectors they specialise in and in the regions of choice in which they wish to promote themselves.”